Episode 47: Trader Joe's Designs Delicious

In this episode of Inside Trader Joe’s, we get to chat with the folks who design the packages and labels for your favorite Trader Joe’s products, as well as one of the people who makes sure all the information on that package or label is accurate. Ever wonder where the inspiration for the design on the Instant Cold Brew Coffee jar came from? Whose pets are on the treat packages? Or who the heck decides what a serving size is? This, podcast friends, is the episode for you! Transcript (PDF)

Om Podcasten

From our humble beginnings as a small chain of eclectic Southern California convenience stores, Trader Joe’s has grown to become a national chain of 545 (and counting) neighborhood grocery stores, employing more than 60,000 Crew Members. How? By being comfortable with being different. Every episode takes you Inside Trader Joe’s in a podcast series only Trader Joe's could deliver. Are you a Trader Joe’s fan? Want to know what keeps people coming back? Hungry for all the new and exciting stuff coming to your neighborhood store? Let's go Inside Trader Joe’s. Thanks for listening.