Building a customer feedback loop for your startup or small business
In this Insights Unlocked episode, we talked with Siena Hickey from Sanzo Strategy Group about why startup founders should lean into talking with their customers more, and what the risks are if they don’t. Siena has consulted brands across America, Europe, Asia, and Africa on the nuances of product market fit.
Customer feedback allows you to identify and remedy small problems before they have the chance to become critical issues down the line.
“People hear that word feedback and they often assume that it’s inherently negative,” Siena said. “Customer feedback is the way to decide how your business moves forward, and it does take a different type of vulnerability to open up your hard work to the people that you want to like it the most.”
Om Podcasten
What does it take to create experiences customers love, craft campaigns that captivate, and drive measurable results?
Insights Unlocked features candid conversations with the builders, creators, and innovators driving some of the world’s most impactful digital transformations. Tailored for marketing, product, UX and CX leaders, each episode delivers actionable insights to help you create customer-first strategies and stay ahead in today’s competitive landscape. Each episode is about 30 minutes long.
From optimizing product launches to leveraging AI for smarter workflows, Insights Unlocked is your go-to resource for designing experiences that resonate, drive loyalty, and achieve business results. Guests include influential leaders like Brian Solis, April Dunford, Kate Towsey, Jacob Nielsen, Teresa Torres, and Judd Antin among others, offering their expertise in CX, UX, and innovation. The podcast also highlights strategies and success stories from leading brands such as Verizon, Signet Jewelers, Figma, Microsoft, Tesco Bank, and more.
UserTesting leaders and industry experts join as guest hosts, alongside show producer Nathan Isaacs, award-winning journalist and Senior Manager of Content Production at UserTesting.
Brought to you by UserTesting, the leader in human insights and proactive customer experience strategies, Insights Unlocked empowers CMOs and marketing teams to craft experiences that drive growth, loyalty, and impact.
Listen and subscribe wherever you get your podcasts. Show notes, curated clips and more at usertesting.com/podcast.