Navigating the Future of UX Research: Insights from Dave Hora

Episode web page In this Insights Unlocked episode, Andy MacMillan, CEO of UserTesting, talks with Dave about the rapidly transforming UX research landscape, shedding light on how technological advances are reshaping our approach to understanding user experiences. ---- The Human Insight Summit (THiS) PROMO Code The Human Insight Summit (THiS) is headed to Austin, Texas, this October 28-30. THiS is our annual, in-person customer conference dedicated to helping organizations understand their customers by showing and sharing, first-hand, the possibilities of using human insight across the business. Get $100 off your registration with the podcast listener code: UNLOCKED. Learn more or register. ---- SHOW NOTES In this Insights Unlocked episode, Andy MacMillan, CEO of UserTesting, talks with Dave about the rapidly transforming UX research landscape, shedding light on how technological advances are reshaping our approach to understanding user experiences. Dave has written several essays on the subject over on his website. “What we're doing in user research compared to what we were doing 10 or 15 years ago is a much more understood set of activities,” Dave said. “And that means that the way that we undertake them, the amount of effort that it takes to undertake them is decreasing and the amount of knowledge that we as an industry have about how the craft of user research itself works is increasing.  “User research is only one small piece of the puzzle,” he said. “And the user of user research are the product teams who are actually taking these insights and are weaving them into our ongoing processes. So as we look to the future of user research, I think we actually need to shift our view a level higher and look to the future methods of product development that will unfold along with a now more commoditized version of research.” Dave suggests the future of UX research is to be closer aligned to the product development process.

Om Podcasten

What does it take to create experiences customers love, craft campaigns that captivate, and drive measurable results? Insights Unlocked features candid conversations with the builders, creators, and innovators driving some of the world’s most impactful digital transformations. Tailored for marketing, product, UX and CX leaders, each episode delivers actionable insights to help you create customer-first strategies and stay ahead in today’s competitive landscape. Each episode is about 30 minutes long. From optimizing product launches to leveraging AI for smarter workflows, Insights Unlocked is your go-to resource for designing experiences that resonate, drive loyalty, and achieve business results. Guests include influential leaders like Brian Solis, April Dunford, Kate Towsey, Jacob Nielsen, Teresa Torres, and Judd Antin among others, offering their expertise in CX, UX, and innovation. The podcast also highlights strategies and success stories from leading brands such as Verizon, Signet Jewelers, Figma, Microsoft, Tesco Bank, and more. UserTesting leaders and industry experts join as guest hosts, alongside show producer Nathan Isaacs, award-winning journalist and Senior Manager of Content Production at UserTesting. Brought to you by UserTesting, the leader in human insights and proactive customer experience strategies, Insights Unlocked empowers CMOs and marketing teams to craft experiences that drive growth, loyalty, and impact. Listen and subscribe wherever you get your podcasts. Show notes, curated clips and more at usertesting.com/podcast.