Unlocking collaboration: Kasey Canlas from Genesys on leveraging internal expertise in UX research

Episode web page ----------------------- >>> Insights Unlocked audience survey <<< Link https://bit.ly/3y4u9IJ We're conducting a survey to learn more about our listeners, and we'd love your participation! Your feedback will help us tailor our content to better meet your needs and interests, ensuring Insights Unlocked continues to provide valuable and engaging episodes. Thank you for helping us improve the show! ----------------------- The Human Insight Summit (THiS) PROMO Code The Human Insight Summit (THiS) is headed to Austin, Texas, this October 28-30. THiS is our annual, in-person customer conference dedicated to helping organizations understand their customers by showing and sharing, first-hand, the possibilities of using human insight across the business. Get $100 off your registration with the podcast listener code: UNLOCKED. Learn more or register. ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- Show Notes: In this episode of Insights Unlocked, we sit down with Kasey Canlas, UX Research Manager at Genesys, live from a UX conference. With over five years of experience in research operations and three years as a manager, Kasey shares her expertise on how to strengthen collaboration within organizations to amplify the impact of UX research. Key Takeaways: Leveraging Internal Expertise: Kasey discusses the importance of looking beyond your immediate team to find and collaborate with experts in other departments. By harnessing the strengths of colleagues across the organization, UX researchers can improve their own work and drive more meaningful outcomes. Clear and Actionable Communication: One of the major themes Kasey emphasizes is the need for delivering research findings in a clear, concise, and actionable manner. Avoiding unnecessary complexity in presentations ensures that key insights are easily understood and applied by stakeholders. Building Genuine Relationships: Kasey highlights the value of forming genuine connections with stakeholders before critical needs arise. Regular, informal check-ins help in understanding their values and working styles, which can lead to more productive collaborations down the line. Creating and Maintaining Research Repositories: The episode touches on the challenges and successes of implementing research repositories in different organizations. Kasey stresses the importance of having the right processes and shared responsibility in maintaining these resources. Giving Stakeholders Grace: Kasey advises listeners to practice empathy with stakeholders, recognizing that everyone has different expertise and constraints. This approach fosters better communication and collaboration. Quotes from the Episode: “It’s about making everything you have—whether it’s findings or recommendations—actionable, clear, and easy to follow.” “Build relationships before you actually need anything from them. That’s how you create genuine connections.” Episode Links: Kasey Canlas on LinkedIn UXDX conference

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What does it take to create experiences customers love, craft campaigns that captivate, and drive measurable results? Insights Unlocked features candid conversations with the builders, creators, and innovators driving some of the world’s most impactful digital transformations. Tailored for marketing, product, UX and CX leaders, each episode delivers actionable insights to help you create customer-first strategies and stay ahead in today’s competitive landscape. Each episode is about 30 minutes long. From optimizing product launches to leveraging AI for smarter workflows, Insights Unlocked is your go-to resource for designing experiences that resonate, drive loyalty, and achieve business results. Guests include influential leaders like Brian Solis, April Dunford, Kate Towsey, Jacob Nielsen, Teresa Torres, and Judd Antin among others, offering their expertise in CX, UX, and innovation. The podcast also highlights strategies and success stories from leading brands such as Verizon, Signet Jewelers, Figma, Microsoft, Tesco Bank, and more. UserTesting leaders and industry experts join as guest hosts, alongside show producer Nathan Isaacs, award-winning journalist and Senior Manager of Content Production at UserTesting. Brought to you by UserTesting, the leader in human insights and proactive customer experience strategies, Insights Unlocked empowers CMOs and marketing teams to craft experiences that drive growth, loyalty, and impact. Listen and subscribe wherever you get your podcasts. Show notes, curated clips and more at usertesting.com/podcast.