What to consider when designing your augmented future

Episode web page In this Insights Unlocked episode, UserTesting’s Andy MacMillan talks with David Rose about designing our augmented realities and what UX designers, product leaders and others should consider as they take on that challenge. ---- The Human Insight Summit (THiS) PROMO Code The Human Insight Summit (THiS) is headed to Austin, Texas, this October 28-30. THiS is our annual, in-person customer conference dedicated to helping organizations understand their customers by showing and sharing, first-hand, the possibilities of using human insight across the business. Get $100 off your registration with the podcast listener code: UNLOCKED. Learn more or register. ---- SHOW NOTES David Rose’s Journey in Tech Innovation David discusses his wide-ranging experiences in industries from healthcare to toys and tech, highlighting his award-winning entrepreneurial journey and his role as the CEO of Lookout—an AI-powered maritime navigation system. Seamless Integration of Technology Explore how David has successfully embedded technology into everyday objects to enhance user experiences without intrusion. Learn about his projects like Lego Mindstorms and GlowCap, which seamlessly combine functionality with simplicity. The Role of AR in Everyday Interactions Dive into the transformative potential of augmented reality (AR) and virtual reality (VR) in making everyday interactions more intuitive and engaging. David shares insights from his books and discusses how AR can reduce social isolation by enhancing real-world connections. Practical Applications of AR in Safety and Navigation Gain insights into Lookout, the AI camera system for boats, which David developed to improve maritime safety by providing navigational aids through augmented reality, showing how AR can address practical challenges in unstructured environments like open waters. Future of UX in Spatial Computing David discusses the future of user experience design in the context of spatial computing, offering advice for UX professionals on adapting to new tools and thinking paradigms to design more engaging and useful digital and physical products. Ethical Considerations and Social Impact of Tech The conversation also covers the ethical implications of technology, particularly the risks and benefits of AR and VR. David highlights the importance of designing technology that respects privacy and promotes social engagement.

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What does it take to create experiences customers love, craft campaigns that captivate, and drive measurable results? Insights Unlocked features candid conversations with the builders, creators, and innovators driving some of the world’s most impactful digital transformations. Tailored for marketing, product, UX and CX leaders, each episode delivers actionable insights to help you create customer-first strategies and stay ahead in today’s competitive landscape. Each episode is about 30 minutes long. From optimizing product launches to leveraging AI for smarter workflows, Insights Unlocked is your go-to resource for designing experiences that resonate, drive loyalty, and achieve business results. Guests include influential leaders like Brian Solis, April Dunford, Kate Towsey, Jacob Nielsen, Teresa Torres, and Judd Antin among others, offering their expertise in CX, UX, and innovation. The podcast also highlights strategies and success stories from leading brands such as Verizon, Signet Jewelers, Figma, Microsoft, Tesco Bank, and more. UserTesting leaders and industry experts join as guest hosts, alongside show producer Nathan Isaacs, award-winning journalist and Senior Manager of Content Production at UserTesting. Brought to you by UserTesting, the leader in human insights and proactive customer experience strategies, Insights Unlocked empowers CMOs and marketing teams to craft experiences that drive growth, loyalty, and impact. Listen and subscribe wherever you get your podcasts. Show notes, curated clips and more at usertesting.com/podcast.