Why central repositories are key to scaling research with Kate Towsey

Episode web page: https://bit.ly/3Vlc2q8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- Episode show notes In this episode of Insights Unlocked, host Lija Hogan speaks with Kate Towsey, a leading voice in research operations, author of Research That Scales, and founder of the Cha-Cha Club for research ops professionals. Kate takes us through her fascinating journey to becoming a trailblazer in research operations. Along the way, she highlights the transformative power of systems thinking and strategic scaling in the evolving field of research. What You’ll Learn in This Episode: The Evolution of Research Ops: How research operations has grown from an overlooked role to a critical component of organizational strategy. Why nuanced job descriptions and specialized roles are becoming the norm in research ops. Scaling Research with Systems Thinking: The importance of scalable systems that create value efficiently rather than simply expanding headcount. How strategic thinking can prioritize impactful research aligned with organizational goals. Building Trust and Embedding Culture: Why trust is foundational for research outcomes to be accepted and acted upon. The cultural impact of well-integrated research tools and practices on organizational learning. Knowledge Management in Research: The contrast between collaborative "campfires" of learning and structured libraries for long-term access and utility. Practical advice for implementing effective research knowledge management strategies. The Role of AI in Research: How AI can enhance research operations, provided organizations foster trust in these technologies.

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What does it take to create experiences customers love, craft campaigns that captivate, and drive measurable results? Insights Unlocked features candid conversations with the builders, creators, and innovators driving some of the world’s most impactful digital transformations. Tailored for marketing, product, UX and CX leaders, each episode delivers actionable insights to help you create customer-first strategies and stay ahead in today’s competitive landscape. Each episode is about 30 minutes long. From optimizing product launches to leveraging AI for smarter workflows, Insights Unlocked is your go-to resource for designing experiences that resonate, drive loyalty, and achieve business results. Guests include influential leaders like Brian Solis, April Dunford, Kate Towsey, Jacob Nielsen, Teresa Torres, and Judd Antin among others, offering their expertise in CX, UX, and innovation. The podcast also highlights strategies and success stories from leading brands such as Verizon, Signet Jewelers, Figma, Microsoft, Tesco Bank, and more. UserTesting leaders and industry experts join as guest hosts, alongside show producer Nathan Isaacs, award-winning journalist and Senior Manager of Content Production at UserTesting. Brought to you by UserTesting, the leader in human insights and proactive customer experience strategies, Insights Unlocked empowers CMOs and marketing teams to craft experiences that drive growth, loyalty, and impact. Listen and subscribe wherever you get your podcasts. Show notes, curated clips and more at usertesting.com/podcast.