Why Focusing on User Outcomes (Not Outputs) Is the Future of Product Development

Episode web page ----------------------- >>> Insights Unlocked audience survey <<< Link https://bit.ly/3y4u9IJ We're conducting a survey to learn more about our listeners, and we'd love your participation! Your feedback will help us tailor our content to better meet your needs and interests, ensuring Insights Unlocked continues to provide valuable and engaging episodes. Thank you for helping us improve the show! ----------------------- The Human Insight Summit (THiS) PROMO Code The Human Insight Summit (THiS) is headed to Austin, Texas, this October 28-30. THiS is our annual, in-person customer conference dedicated to helping organizations understand their customers by showing and sharing, first-hand, the possibilities of using human insight across the business. Get $100 off your registration with the podcast listener code: UNLOCKED. Learn more or register. ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- Show Notes In this episode of Insights Unlocked, we sit down with Connor Joyce, a mixed-methods researcher and behavioral scientist with a rich background at companies like Microsoft, Twilio, and Deloitte. Connor shares his journey through behavioral science and product strategy, highlighting key themes from his new book, Bridging Intention to Impact: Transform Product Development through Evidence-Based Decision Making.  Key Themes Discussed: Behavioral Science in Product Development: Connor explains how behavioral science principles can help product teams create interventions that lead to lasting behavioral change, not just short-term engagement. The Output vs. Outcome Dilemma: Many companies mistakenly equate product usage with success, but true success comes from creating products that satisfy user outcomes. Connor explains how shifting from tracking outputs (e.g., clicks, retention) to outcomes (e.g., behavior changes) can transform product success. Ethical Product Design: Connor emphasizes the importance of ensuring interventions promote positive, long-term behaviors. He discusses how to create ethical designs that balance business needs with user well-being. AI and Empathy in Product Development: As AI becomes more integrated into tech, Connor explores its potential to enhance empathy and help product teams better understand user perspectives. He also touches on the ethical considerations around using AI in a responsible, human-centered way. Practical Frameworks and Tools: Drawing from his book, Connor introduces the User Outcome Connection and Feature Impact Analysis frameworks, which help product teams validate and measure the behavioral impact of their products. Actionable Insights: Focus on outcomes over outputs. Rather than simply tracking usage, aim to understand and influence the behaviors your users are trying to achieve with your product. Use behavioral science to create small interventions within your product that help users reach their goals. Incorporate ethical considerations into your design process by ensuring that your interventions promote positive, lasting behavior change. Explore the potential of AI to deepen empathy in product design and user experience. Episode Links: LinkedIn: Connect with Connor Joyce Book: Bridging Intention to Impact on Peach Pit Consulting: Desired Outcome Labs Behavioral science books like Nudge by Richard Thaler

Om Podcasten

What does it take to create experiences customers love, craft campaigns that captivate, and drive measurable results? Insights Unlocked features candid conversations with the builders, creators, and innovators driving some of the world’s most impactful digital transformations. Tailored for marketing, product, UX and CX leaders, each episode delivers actionable insights to help you create customer-first strategies and stay ahead in today’s competitive landscape. Each episode is about 30 minutes long. From optimizing product launches to leveraging AI for smarter workflows, Insights Unlocked is your go-to resource for designing experiences that resonate, drive loyalty, and achieve business results. Guests include influential leaders like Brian Solis, April Dunford, Kate Towsey, Jacob Nielsen, Teresa Torres, and Judd Antin among others, offering their expertise in CX, UX, and innovation. The podcast also highlights strategies and success stories from leading brands such as Verizon, Signet Jewelers, Figma, Microsoft, Tesco Bank, and more. UserTesting leaders and industry experts join as guest hosts, alongside show producer Nathan Isaacs, award-winning journalist and Senior Manager of Content Production at UserTesting. Brought to you by UserTesting, the leader in human insights and proactive customer experience strategies, Insights Unlocked empowers CMOs and marketing teams to craft experiences that drive growth, loyalty, and impact. Listen and subscribe wherever you get your podcasts. Show notes, curated clips and more at usertesting.com/podcast.