Conversation with Jim Joseph (The Conscious Marketer)
This month Ben talks Marketing with Jim Joseph, author of The Conscious Marketer. So what is a conscious marketer? It's a marketer, a brand or a company that is aware of what's going on in the world and as a result; is making a true difference in consumers' lives. Jim and Ben discuss the ways the marketing industry is changing to meet the needs of a more conscious, engaged consumer and how brands are becoming true members in their communities, right alongside consumers. Jim talks about...