316: OK Cupid Director of Marketing Shares BTS of their Biggest Campaigns [w/ Michael Kaye]

OK Cupid is a very popular dating app and on this episode I interview their director of marketing and communications, Michael Kaye. He brings a ton of branding and PR experience to the table. We cover their most successful marketing campaigns and what the KPIs are for measuring them as well as how to know if your next big marketing move is gong to work. Michael Kaye, OK Cupid IG: https://www.instagram.com/michaelkayepr/ LinkedIn: https://www.linkedin.com/in/michaelkayepr/ Everyday AI: Your ...

Om Podcasten

Ever feel like social media is wasting your business's time? Well, let's fix that!The online marketing world is ever changing, so allow me to stay on top of these changes and how to respond to them for you. This show will give you your social media marketing news as well as your plan of action. We'll mostly focus on how to grow on Instagram, but also cover Facebook Ads, YouTube, TikTok, and any emerging social media platforms as well. To hear social media updates first, watch out for my Instagram stories @derekvidell then look to this podcast for a detailed explanation on what to do. For additional free and paid growth resources, go to https://www.socialbamboo.com. You can also check out my new podcast Instagram Marketing Pros to be the first to know of any changes to the Instagram app or algorithm.