What Is The Best Membership & Product Launch Strategy?
Your product launch strategy can propel you to success or create unnecessary friction for your best customers. Which do you choose? You can check out my membership site here: www.youtube.com/redirect?redir_token=Jlih4xTeaWI2z9a-Gu-6tzL14gt8MTU1NjI2MDg0NUAxNTU2MTc0NDQ1&q=https%3A%2F%2Fwww.contentandconversion.com&event=video_description&v=5Npq0lM3YZc Whether you are thinking about an evergreen launch funnel you can build once and bring in customers or members every day... Or a limited time product launch, you need to know the pros and cons for both. Online course creation is tough... Building your membership site is difficult... But then you have to deal with the product launch process which is a whole 'nother challenge! Now, if you are launching a membership program, I highly recommend you leverage this proven six-figure membership funnel: www.youtube.com/redirect?redir_token=Jlih4xTeaWI2z9a-Gu-6tzL14gt8MTU1NjI2MDg0NUAxNTU2MTc0NDQ1&q=https%3A%2F%2Fwww.milesbeckler.com%2Fsix-figure-membership-funnel-hack%2F&event=video_description&v=5Npq0lM3YZc Which is detailed in this video: www.youtube.com/watch?v=QH1dC-c7OjA Mainly because you can expect about 30% of new members to take you up on your annual upsell and it will generate more front-end cashflow for you, fast. But what if you are creating a fixed duration membership or course? One that will bring a new group of students through a curriculum over the course of 6 weeks? Is the evergreen membership funnel still the best launch strategy? Maybe not. Also, what if your membership program is brand new and you want to offer a founding member's special price... Or you don't know how much time and energy it will take you to manage your membership, should you still go with an evergreen funnel? These are the core questions you need to ask yourself when you are figuring out how to launch your product.