What Is The Path To Local Business Success Online?
Small businesses are often stuck in 'feast of famine' cycles with their revenue... The main reason is because they struggle to habituate online marketing so they never reach that elisive Page 1 spot on Google. This interview from KIVA FM in Albuquerque discusses the mindset flaw that most business owners have that keep them stuck in this feast of famine cycle... And then we discuss the specific steps and tactics that these business owners must take in order to achieve the kinds of organic search engine rankings required to generate sustainable levels of foot traffic, leads and customers for their business. Every consumer in the world right now has an internet connected super computer in their pocket. User behavior has changed to the point where people no longer ask friends, neighbors and family members for recommendations... But they ask their trusted advisor Google. The local business that show up in these search results at the top get all of the traffic and customers. The local business websites that are hidden on page 2 and page 3 of Google get no traffic and will often see declining revenue numbers, year over year. Our goal in recording this episode was to hand the local business owners of New Mexico the proverbial keys to the castle. A specific local business marketing blueprint that will allow these business owners to take control of their search engine rankings and to begin the climb to the top of Google. From this point, a once failing business can be resurrected to a cashflow producing machine that will sustain the business owner and community... But the owner must take the time to build their presence in a way that Google looks at their website as a potential content partner... Which is exactly what we cover in this e