Ep 474: Florencia Gomez, Wine Marketing Strategist, MW Student Series, 4/4
I’m Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing, welcoming you to the MW Student Series series. Across these 4 episodes exploring the personal and professional experiences of four current MW students, with the aim to shine a light on the varied roles each has within the wine industry. In each episode we’ll also be tasting a selection of wines that have a special significance to each of them. We close out the series in the company of Wine Marketing Strategist Florencia Gomez London-based Florencia hails from Argentina, has over 12 years of experience at all stages of the wine supply chain, and is currently a stage 2 MW candidate. She holds a winemaking degree has made wine in Argentina, the US, France, and Croatia. Subsequently working as an Export Manager at Argenina’s Grupo Peñaflor, Since 2019 Florencia has been a consultant, using her experience to rethink wine communications from a holistic perspective. Working as a brand ambassador, content creator and communication strategist. We taste three Argentinian wines, a Chardonnay from Buenos Aires, a criolla and a cabernet franc both Salta in the North. Florencia knowing each of the wineries intimately from her time at Grupo Peñaflor. Intro Origin Story Argentinian wine culture Flor’s consultancy Argentinian Wine overview Costa Y Pampa Chardonnay Valle Esteco Criolla Cabernet Franc Future Wine Trends Master of Wine Programme If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/474 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro musicThe New Investorshttp://newinvestors.dk/Contact: glenn@velournet.dk GUEST CONTACT: Florencia Gomez, Wine Marketing Strategist https://www.flor-gomez.com/ https://www.instagram.com/wine.flor/ WINERY CONTACT: Wine 1: https://www.grupopenaflor.com.ar/en/wineries-trapiche Wines 2, 3: https://www.elesteco.com.ar/en/home-2/ Date recorded: 30 Nov 2021 Listen and subscribe: www.interpretingwine.com CONTACT ME: Email: hello@interpretingwine.com Wine Marketing Roundtable: https://www.interpretingwine.com/roundtable Instagram: https://www.interpretingwine.com/instagram Facebook: https://www.interpretingwine.com/facebook Twitter: https://www.interpretingwine.com/twitter Linkedin: https://www.interpretingwine.com/linkedin Clubhouse: https://www.interpretingwine.com/clubhouse Youtube: www.interpretingwine.com/youtube MW Student Series SERIES DIRECT LINK Melissa Worrall www.interpretingwine.com/463 Victoria Daskal www.interpretingwine.com/464 Luke Harbor www.interpretingwine.com/473 Florencia Gomez www.interpretingwine.com/474