Ep 586: Jasper Morris, Master of Wine, Mosaic of Wine Series 2

We continue the Mosaic of Wine series today in the company of Jasper Morris, Master of Wine (00:00:08) The Mosaic of Wine intro (00:01:30) Jasper Morris Origin Story - Reading Modern History, Starting in business with Tony Verdin, Becky Wasserman  (00:07:40) Culture - Generational and cultural changes in Burgundy, Importer appreciation for Burgundy, Lagging consumer demand (00:15:42) Expertise - Tasting En Primeur,  (00:21:09) Challenge - Management Challenges, Sale to BBR (00:23:27) Service - First Edition of Inside Burgundy, Win-win-win impact, Website, Scoring System and Creating Content (00:39:30) Purpose - Motivation, Respect (00:44:02) Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/586 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Jasper Morris, Master of Wine https://www.insideburgundy.com Date recorded: 26 Mar 2025 Listen and subscribe - https://www.interpretingwine.com/586 CONTACT ME: Email: hello@interpretingwine.com SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin

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The place to learn from thought leaders in the world of wine and marketing. - Learn more about how I help wine brands to market themselves better online at www.interpretingwine.com/brochure