Brand & Partnerships Building with Glenn Chin - Part 2
Part 2 of our Brand & Partnership Building conversation with Glenn Chin... Long-lasting and mutually beneficial Brand Partnerships are built based on the deep understanding of the different parties. We talk shop with Glenn Chin, a respected brand executive in the sports and gaming industries, who has held leadership positions at EA Sports and Nike, amongst several others, where he helped launch and marketed some of the most iconic sports videogames in our era, such as Madden and NBA Live, or launched sports & tech products like Nike+. He also led the Global Brand operations of Nike Basketball, around the time of the 2008 Beijing Olympics and the “Redeem Team”, as well as luring into the Nike stable NBA superstar Kevin Durant. Nowadays Glenn runs his own brand strategy consultancy firm, Most Prolific, where he continues to develop great creative ideas in the apparel, eSports, tech and sports industries. The story of Glenn, who is a friend and a mentor, is perhaps also the story of all of us here at The Connect too. All of us got introduced to the sports industry by playing the sports we love, whether that is basketball, baseball or soccer. Each of us had hopes of having a pro career, but when we realized that this was not an option, we simply could not stay away from the sports industry. Follow Glenn and the Most Prolific team on LinkedIn, Twitter & Instagram Check out their latest project Challenger Uprising You can follow Rayde and Luis on every social platform as @RaydeLuisBT & @LuimaBT Follow The Connect on LinkedIn, Instagram, Facebook & Twitter