Pat Cassidy (New Balance) | Building Strong Working Partnerships
Our guest Patrick Cassidy, is the (former) Global Director, Consumer Brand Marketing & Athlete Activation at New Balance, and before he co-founded the internationally acclaimed basketball magazine, Dime. Patrick takes us through his journey of becoming an entrepreneur and figuring out how to dominate in the publishing business, to today and his role with sports legacy brand New Balance, and how they have changed their approach to brand communications through meaningful Athlete partnerships with the likes of Francisco Lindor, Kahwi Leonard, Coco Gauff, Ronald Acuña Jr., and Sadio Mané amongst other. Pat also touches on avant-garde brand collaborations, as with NYC-based Aimé Leon Dore, and their New Balance Tokyo Design Studio collab with outdoor brand Snow Peak. Follow Patrick on Twitter and get a glimpse at his fervent love for his city and sports that saw him grow in Philadelphia. Find Us Online - Get our MERCH!!!! - Website - Twitter - Spotify - Apple - Google -YOUTUBE Credits - Hosts: Rayde Luis Baez, Twitter: @RaydeLuisBT & Luis Manuel Baez. Twitter: @LuimaBT, - Executive Producer: Luis Manuel Baez. - Editor(s): Luis Manuel Baez & Vedran Kusljugic. LinkedIn About Us Intersections podcast dives into the overlapping layers of brand partnerships, and the overall sports and entertainment business world. The Connect is Rayde Luis Baez. Rayde Luis Baez, is a Dominican born, passionate partnership builder based in Europe with strong relations with the top brands and properties across the world. Find out more at: https://theconnect.co/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/theconnectco/message