Think Scenarios, Respond Fast − How the Wood-Panel Industry Adapts to Change by Embracing Sustainability and Innovation
The recent economic challenges from the energy crisis to inflation to recession have taken a toll on the wood panel industry that is further under constant pressure to comply with sustainability requirements. Swiss Krono, a leading producer of laminate flooring and wood-based panels led by example when it tackled those issues head-on. CEO Martin Brettenthaler, who has left the firm in the meantime, shared the recipe for constant adaption and how it is possible to fight climate change in this energy-intensive sector.