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Investing in companies that interest you can be more engaging and rewarding on a personal level, but it may not always align with long-term financial success. A core aspect of value investing lies in identifying companies that are undervalued but have strong potential for future growth, even if their business is less fascinating. Additionally, aligning investments with personal values and the way you see the world ensures that your portfolio reflects your beliefs and principles. With a limited lifetime portfolio, it’s crucial to balance passion-driven investments with those that have a solid track record of stability and growth. It makes sense that many people are drawn to flashy consumer-facing businesses, but those aren’t necessarily the best move for every investor. In this continuation of the utility of expert networks, Phil and Danielle discuss how and why value investors might place restrictions on their research process in order to find the best companies to buy, even if it doesn’t fully match their personal passions. If you’re searching for the next business to add to your portfolio, click here for an assortment of Rule #1 investment calculators that can help you identify key metrics in your research process: https://bit.ly/3A57OeC Topics Discussed: Expert help “Buying companies” vs buying stocks Buffett’s punch card 10-K reports Resources Discussed: SBA SCORE network Learn more about your ad choices. Visit megaphone.fm/adchoices