The Anatomy of a Hardware Product Recall

In this episode of Over the Air - IoT, Connected Devices, & the Journey, Ryan Prosser, CEO of Very is joined by Brandon Van Blerk, Co-founder and CEO of Tether. They delve into the anatomy of product recall, with Brandon describing his journey into market discovery and the origin of Tether. They talk about how to identify product-market fit, how to analyse the market gap, and how to engage with customers to create a successful IoT product.

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Budget overruns. Bricked devices. Data breaches. Building connected products is hard. Join us every other Tuesday for unfiltered conversations with executives about their IoT journeys — the mistakes they made, the lessons they learned, and what they wish they’d known when they started. In each episode of Over the Air, our expert guests will make bold predictions, reveal unpopular opinions, and share stories you won’t hear anywhere else.