The Recipe For Creating a Culinary Connected Device

It’s hard enough to marry the worlds of hardware and software when creating a connected device. Imagine throwing another specialized discipline with its own language and rigid ways of working into the development process too. That’s exactly what David Rabie, Founder & CEO at Tovala, dealt with in creating a company that pairs a smart oven with a meal delivery service. In this episode, he describes how they established a culture of collaboration that brought all three disciplines together under a unified mission. Topics covered: Bridging the worlds of culinary and tech The strategy behind using Kickstarter How a marketing pivot drove new growth How finding product-market fit led to operational challenges Our exclusive discount code for Tovala to purchase the oven for $89 and includes six orders is: very possible Never miss an episode of Over The Air by subscribing wherever you listen to podcasts. Listening on a desktop & can’t see the links? Just search for Over the Air in your favorite podcast player.

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Budget overruns. Bricked devices. Data breaches. Building connected products is hard. Join us every other Tuesday for unfiltered conversations with executives about their IoT journeys — the mistakes they made, the lessons they learned, and what they wish they’d known when they started. In each episode of Over the Air, our expert guests will make bold predictions, reveal unpopular opinions, and share stories you won’t hear anywhere else.