Tips for Early-Stage Smart Device Prototyping

The line between prototyping to perfection and analysis paralysis is fine. On one hand, you want to make sure your IoT-connected device is as customer pleasing as possible. On the other, you’ve got to get the thing to market. In this initial episode of Over the Air: IoT Connected Devices & the Journey, we speak with Keith Nothacker, Founder & CEO of BACtrack. Along with tips for early-stage smart device prototyping, Keith shares… BACtrack’s journey from idea to market leader Reasons why some IoT companies don’t fully prototype their products Early (bad) ideas BACtrack tested out Over The AirApple PodcastsSpotify

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Budget overruns. Bricked devices. Data breaches. Building connected products is hard. Join us every other Tuesday for unfiltered conversations with executives about their IoT journeys — the mistakes they made, the lessons they learned, and what they wish they’d known when they started. In each episode of Over the Air, our expert guests will make bold predictions, reveal unpopular opinions, and share stories you won’t hear anywhere else.