The Effectiveness Files: Lessons from the IPA Effectiveness Awards

In a special episode of the Effectiveness Files, IPA Director of Effectiveness Laurence Green sits down with the authors of three of this year's IPA Effectiveness Award-winning papers. First, we hear from Joe Smith, Strategy Partner at AMV BBDO about their Gold and President's Prize-winning Guinness case (00:38); then an exploration into AFFINTY's unique Concierge Car Wash Silver-winning paper with Senior Strategist Caspar Yuill (16:04); and finally a deep-dive into the Grand Prix-winning case study with Roisin Mulroney, Planning Director at adam&eveDDB and Mark Hodge, Vice President of Marketing at McCain Foods (33:48)

Om Podcasten

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies which are responsible for 85% of UK advertising and communication spend. Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, New Business Diaries, and IPA On... Talent Matters break down the big issues facing advertising and communications business.