Getting It Right: The Brand Strategy Podcast – Episode 2
In episode two, our hosts, Douwe Rademaker and Chris Murphy, speak to Daan Versteeg, Country Manager of Ipsos in the Netherlands, about consumer consciousness, the new data-driven consumer centricity framework and its impact on brand building. To learn more about this topic read Douwe and Dan’s paper, Consumer Consciousness: A new survival strategy in an increasingly volatile world, and if you’d like any more information about anything discussed on this podcast or if you’d like to have a question answered, contact GettingItRight@Ipsos.com