Getting It Right: The Brand Strategy Podcast - Episode 4
The Art of More – in the fourth episode of this series, hosts Douwe and Chris are joined by Gesina Gudehus-Wittern, who heads up Ipsos’ insights consultancy Strategy3 in Germany. They discuss Gesina’s idea of The Art of More, which looks at how large and legacy brands too often have a warfare mindset and miss the market-shaping potential of their own brand assets.