Getting It Right: The Brand Strategy Podcast - season 2, episode 1

Brand moments, Routines and Rituals In the first series of Getting It Right the focus was on the foundations of brand strategy, while in the season two hosts Douwe Rademaker and Chris Murphy will look more at brand activation. Oli Sweet, Head of Ethnography for Ipsos in the UK, and Colin Strong, Head of Behavioural Science for Ipsos in the UK, are the guests this week where the discussion looks at routines and rituals, and how ethnography and behavioural science can help us uncover, and give meaning to, hidden insights.

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