Getting It Right: The Brand Strategy Podcast - season 2, episode 4
What does the declining global population mean for brands? Darrell Bricker, Global Head of Public Affairs at Ipsos, joins Douwe and Chris this week to discuss demographic changes and what impact of global population decline and an ageing population means for brands. To learn more about what was discussed in the podcast read Darrell’s paper Emptier Planet: Are we ready for the shock of global population decline? or email gettingitright@ipsos.com