Getting It Right: The Brand Strategy Podcast - season 2, episode 6
What does the changing world of mobility mean for automotive brands? Few industries are seeing such disruption as car manufacturers with the shift towards electric vehicles. Douwe Rademaker and Chris Murphy are joined by Oscar Yuan, head of Strategy3, Ipsos in US, and Alexandre de Saint-Leon, global head of mobility at Ipsos, to look at what the transformation of the industry means for automotive brands and what brands from outside the category can learn from this change. To learn more about what was discussed in the podcast email gettingitright@ipsos.com