Getting It Right: The Brand Strategy Podcast - season 2, episode 8
Predictive Brand Growth Metrics In this episode hosts Douwe Rademaker and Chris Murphy are joined Fiona Moss, Head of the CX Global Analytics Team, Customer Experience at Ipsos, to discuss predictive brand growth metrics and how to choose the right KPI for your brand. To learn more about this, read Fiona’s paper The Key To Your CX Success: Finding the right customer experience KPI for your business