Getting It Right: The Brand Strategy Podcast - Season 3, Episode 2
How brands can roll with the punches - Brands can take hits from many different angles, whether it’s from the category in which it sits, its competitors, or even consumers. In this episode, hosts Douwe Rademaker and Chris Murphy welcome back to the podcast Seth Traum, Managing Partner, Strategy 3, Ipsos in North America, to discuss how brands can respond to sudden market disruptions.