Ipsos Views: The Science of Behaviour Change
As part of our ongoing series of interviews with experts, we talked to Colin Strong and Tamara Ansons, Behavioural Science Leads at Ipsos MORI. Colin and Tamara told us about how, in this era of intense disruption to our lives and routines, the challenge was not just to understand behaviour, but to understand how it can be changed. You can also read more in the white paper on our website.