The Operational Angle: Episode 1 - Embracing Mixed Mode
In the first episode of The Operational Angle, our host Leah McTiernan talks to Ipsos colleagues Adele Bearfield, Andrew Cleary, Andrew Green and Nik Reynolds about their experiences of carrying out social, audience measurement and product testing research through a Mixed Mode design. They discuss how they have overcome the challenges of 2020 as well as the benefits that Mixed Mode offers their research programmes. This podcast is a companion to the recent Ipsos Views white paper: Embracing Mixed Mode