The Operational Angle: Episode 3 - Respondent Quality
In this episode of The Operational Angle, we turn to the all-important issue of online respondent data quality in market research. We discuss how Ipsos is working to minimise unengaged or fraudulent respondents who do not provide meaningful answers to surveys. Joining Leah McTiernan this week are Cristina Mihoc, Jen Weitz and Cecile Carre.