The Operational Angle - Episode 4: iField: the Future of Offline Fieldwork
Offline, or face-to-face, fieldwork is an integral pillar of market research data collection. Ipsos conducts over 6 million face-to-face interviews each year, with capabilities in 150 markets. In this episode, host Leah McTiernan speaks to Ipsos experts from the UK, India, and Sub-Saharan Africa about iField, Ipsos’ best-in-class integrated fieldwork management system, and how it can ensure quality and consistency of data collected for a range of surveys.