#78: Create value, cultivate loyalty, repeat success | SELLING TO THE C-SUITE - PART 4

We're asking - How do you create true value for the c-suite? How do you differentiate your value? Do you understand cause and effect? How do you cultivate loyalty at the c-suite? How do we obtain repeated success? Plus, how do we quantify said value and success? What a book! This episode covers the final chapters, the outstanding appendix, and summarises what we've learnt this month - there's a lot!  For all the latest from us, connect with us on LinkedIn - https://www.linkedin.com/in/jonathangraham4/ https://www.linkedin.com/in/michaelprice6/ https://www.linkedin.com/company/inward-revenue-consulting/ www.inwardrevenue.co.uk

Om Podcasten

Welcome to the Inward Book Club audio experience, where hosts Jonathan Graham (MD, Inward) and Michael Price (Partner, Inward) review an influential sales or business book each week. They deconstruct the advice given and add their own veteran insights to help listeners improve their sales game. The authors and other special guests also join in the banter.