Interview with SALES MENTOR and Author Andy Paul - Amp Up Your Sales Part 5

SALES IS A COLLABORATIVE ACT. But, salespeople can get stuck in a cycle of ticking boxes and going through robotic motions. Andy Paul tells Jonny and Mike he found inspiration for his writing through the many books available that simply don't challenge salespeople enough to think about what they're doing! In this special interview with the author episode, the guys discuss their differing perspectives many topics from the book; including the best way to influence your customer, the difference between being reactive and proactive, as well as putting your competition in the shade.  For our latest content and job updates, follow us LinkedIn: IRC: https://linkedin.com/company/inward-revenue-consulting Michael: https://www.linkedin.com/in/michaelprice6/ Jonathan: https://www.linkedin.com/in/jonathangraham4/

Om Podcasten

Welcome to the Inward Book Club audio experience, where hosts Jonathan Graham (MD, Inward) and Michael Price (Partner, Inward) review an influential sales or business book each week. They deconstruct the advice given and add their own veteran insights to help listeners improve their sales game. The authors and other special guests also join in the banter.