BOOK REVIEW - The Johnnie Walker Story, A Long Stride by Nicholas Morgan
To mark the 200th anniversary of the world’s biggest Scotch whisky brand in 2020, Diageo’s head of whisky outreach, Dr Nicholas Morgan, penned a new book recounting the history behind Johnnie Walker. A Long Stride is the first in-depth account of the history of blended Scotch whisky brand Johnnie Walker, which dates back to 1820. The tome recounts how the brand survived late Victorian and Edwardian Britain, endured two World Wars and the Great Depression to achieve global success as the world’s best-selling Scotch whisky. Johnnie Walker was also said to have transformed the world of advertising. A Long Stride is the result of years of research by Morgan and decades within the whisky industry. The hardback also details the development of Scotch whisky as a popular drink across the world. The book is available in hardback, priced at £16.99 (US$22.50), and in electronic format, priced at £13.59 (US$18).