Ep. 112 - The Truth About Making Fitness Content

Infographics, YouTubers, podcasters, and blogs, oh my! It ain’t easy being a content creator in these hyper-speed feed times. In this episode, the hosts reflect on the challenging balance of producing meaningful, high-quality content that will help, while also staying relevant in the social media age, and somehow managing to pay the bills. Listen and you'll learn how and why Instagram makes it harder for Eric to read and review research, why Omar is one of the few surviving YouTubers who started their channel before the twenty-teens, and also the host's combined insights in how to stay afloat, and hopefully make a difference as a content creator. 

Om Podcasten

Iron Culture was started by Eric Helms and Omar Isuf, now currently hosted by Eric Helms and Eric Trexler with Omar as a returning guest, as a means of exploring the world of physical culture and attempting to distill a unified philosophy of lifting and to help listeners find greater meaning from the iron. The lifting community has become fractured over the last ~70 years and this Podcast will attempt to explore the fundamental threads that unite these different tribes. The Podcast focuses on dispensing practical, useful information to the listener, bouncing from history, to philosophy, to contemporary lifting culture issues, to science. This can range from teaching the audience about lifting, programming, nutrition, supplements/PEDs and the history of lifting culture. The format includes casual conversations between the two hosts on a variety of topics, discussions with a panel of experts and interviews with authoritative figures in the lifting community.