Ep. 5 - Content vs Clickbait

This week on Iron Culture Eric and Omar reflect on the decisions content producers make in the fitness industry. While snake oil peddlers are abundant, even well meaning, well informed leaders have to figure out how to help as many people as possible without losing the quality and utility of their message. In this episode Omar and Eric reflect on their own content and where they personally try to find the balance between building a broader reach without turning away from their mission statements.

Om Podcasten

Iron Culture was started by Eric Helms and Omar Isuf, now currently hosted by Eric Helms and Eric Trexler with Omar as a returning guest, as a means of exploring the world of physical culture and attempting to distill a unified philosophy of lifting and to help listeners find greater meaning from the iron. The lifting community has become fractured over the last ~70 years and this Podcast will attempt to explore the fundamental threads that unite these different tribes. The Podcast focuses on dispensing practical, useful information to the listener, bouncing from history, to philosophy, to contemporary lifting culture issues, to science. This can range from teaching the audience about lifting, programming, nutrition, supplements/PEDs and the history of lifting culture. The format includes casual conversations between the two hosts on a variety of topics, discussions with a panel of experts and interviews with authoritative figures in the lifting community.