Friend or foe: The rise of the social media influencer
In today’s episode we speak with Emily Hund, author of The Influencer Industry: The Quest for Authenticity on Social Media, about the evolution of social media influencers and how disparate events like rapid advances in technology and the decline of traditional news outlets have boosted their prevalence and impact since their emergence during the Great Recession. These authentic-seeming people whose lives unfold online provide advice many social media users have come to follow as closely as ...