Innovating at the Cutting Edge of Ad Technology
How can brands best utilize today’s technology to make the biggest possible impact on consumers? Our guest today is Stephan Pretorius, CTO at WPP, the world’s largest marketing services organization. Poised at the forefront of advertising innovation, Stephan discusses how marketers can effectively target consumers without impinging on their privacy, and shares how some of WPP’s most groundbreaking ad campaigns came to fruition.