Ep. 2167 Vincenzo Russo Makes Spaghetti with Sardines | On The Road With Stevie Kim

Welcome to Episode 2167 of On The Road Edition with Stevie Kim. Today Stevie’s guest is Vincenzo Russo, Professor and Researcher at IULM University in Milan. On today’s episode Vincenzo talks Stevie through a typical Sicilian recipe for ‘pasta con le sarde a mare’ for under 5 euros in Cefalù, Sicily. More about today’s guest:  Vincenzo Russo is an expert in neuromarketing and consumer behavior and serves as the Coordinator of the Research Center on Neuromarketing, *Behavior and Brain LabIULM*, at IULM University. With extensive experience in the field, he has made significant contributions to both academic research and the practical application of neuromarketing techniques. Vincenzo is the author of several influential works, including *Psicologia della Comunicazione e Neuromarketing* (2017, Pearson), *Psicologia dei Consumi* (2013, McGraw-Hill), and *Neuroscienze a Tavola* (2020, Guerini). He is also an editor for *Frontiers in Psychology*, where he oversees a Research Topic on Neuromanagement and Neuromarketing. Since 2008, Vincenzo has been deeply involved in neuromarketing research and practice. Through the *Behavior and Brain LabIULM* and his dedicated team, he collaborates with clients, vendors, and industry associations to enhance communication and marketing strategies using a neuroscientific approach. Connect: Instagram: vincenzorussomipa LinkedIn: https://www.linkedin.com/in/vincenzorussoiulm/ Website: https://www.iulm.it/it/iulm/ateneo/docenti-e-collaboratori/russo-vincenzo  More about the host Stevie Kim: Stevie Kim hosts Clubhouse sessions each week (visit Italian Wine Club & Wine Business on Clubhouse), these recorded sessions are then released on the podcast to immortalize them! She often also joins Professor Scienza in his shows to lend a hand keeping our Professor in check! You can also find her taking a hit for the team when she goes “On the Road”, all over the Italian countryside, visiting wineries and interviewing producers, enjoying their best food and wine – all in the name of bringing us great Pods! Connect: Social Links: https://zaap.bio/steviekim  Website: https://www.vinitaly.com/eventi/operawine/stevie-kim/  _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/  Facebook: https://www.facebook.com/ItalianWinePodcast  Twitter: https://www.twitter.com/itawinepodcast  Tiktok: https://www.tiktok.com/@mammajumboshrimp  LinkedIn: https://www.linkedin.com/company/italianwinepodcast  If you feel like helping us, donate here https://www.italianwinepodcast.com/donate-to-show/  Until next time, Cin Cin! Remember to follow us!! - Travel Italy, food and wine, winery visits and so much more!

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The Italian Wine Podcast is a storytelling project dedicated to the fascinating world of Italian wine. New episodes are published every day – so stay tuned! With more grape varieties and more diverse grape growing regions than any other country in the world, the story of Italian wine is a rich and captivating one. While the popularity of Italian wine continues to grow in every corner of the globe, inspired by a deep affection for the Italian way of life, the Italian Wine Podcast seeks to entertain, educate and inform. Embracing Italian food, travel, lifestyle and culture, IWP has something for every taste!