Andy Murray, Molly Rapert, and Rod Thomas on Retail Media Networks with special host, Brent Williams

Show NotesIn this episode of It's a Customer's World Podcast, Andy Murray takes on the role as guest alongside Molly Rapert and Rod Thomas. Special host, Brent Williams, leads the trio through a lively conversation over their latest whitepaper on Retail Media Networks. The Retail Media Networks whitepaper discussed in this episode is the second release of academic research on the topic, conducted by the Sam M. Walton College of Business's Customer Centric Leadership Initiative and research team. Join Andy Murray and the Walton College research team as they discuss significant developments in Retail Media Networks over the last year and how crucial strategic clarity, alignment, and standardization will be vital for future success. Questions and Topics: 0:00 Episode Introduction 1:15 Guest Introductions 3:26 Macro view on the changes in Retail Media Networks from last year 6:21 How do you distill all the expert interviews and insights 7:59 What did you find: a bullish or bearish perspective on Retail Media Networks? 13:33 Where have gaps closed vs where they have not in terms of strategic clarity 15:48 How value is created and whether it has changed from the previous year 19:58 The way forward 

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Equipped with more than 30 years of experience in retail, most recently as the Chief Customer Officer for Walmart Asda in the U.K., host Andy Murray is sharing his expertise through his new role as the founder and executive chair of the Customer Centric Leadership Initiative at the University of Arkansas Sam M. Walton College of Business. Now more than ever, retailers and brands are accelerating their quest to be more customer centric, but to be truly customer centric, it requires both a shift in mindset and ways of working, not just in marketing but in all parts of the organization. Through his initiative and this podcast series, Andy will be talking with practitioners, thought leaders, and scholars to hear their thoughts on what it takes to be a leader in today’s customer centric world.