Brenda Malloy on Assembling Customer-Centric Leadership Teams

Welcome to the “It’s a Customer’s World” podcast, where host Andy Murray explores effective leadership within the increasingly customer-centric retail space. In this episode, Andy speaks with Brenda Malloy, president of Herbert Mines Associates. Working with leading retailers at the senior-most levels to assemble winning leadership teams, Brenda primarily recruits board directors, CEOs and their direct reports for customer-facing companies. She and Andy discuss the importance of a chief customer officer role and where Brenda finds the people with the right skill set for the job.

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Equipped with more than 30 years of experience in retail, most recently as the Chief Customer Officer for Walmart Asda in the U.K., host Andy Murray is sharing his expertise through his new role as the founder and executive chair of the Customer Centric Leadership Initiative at the University of Arkansas Sam M. Walton College of Business. Now more than ever, retailers and brands are accelerating their quest to be more customer centric, but to be truly customer centric, it requires both a shift in mindset and ways of working, not just in marketing but in all parts of the organization. Through his initiative and this podcast series, Andy will be talking with practitioners, thought leaders, and scholars to hear their thoughts on what it takes to be a leader in today’s customer centric world.