Dr. Nick Fine on the Dichotomy Between IT and Digital Marketing

Today on the “It’s a Customer’s World” podcast, host Andy Murray interviews Dr. Nick Fine, a user-experience researcher and designer with twenty years of experience in digital — in both agency and client-side roles. He holds a Ph.D. in human-computer interactions and a BS in psychology. Nick’s areas of expertise are behavioral personalization, personality psychology, conversion rate optimization, remote user testing, and transformation through user experience. Through a combined focus on academic research and human interaction, Nick has worked as UX lead to complete complex and significant projects for many reputable brands.

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Equipped with more than 30 years of experience in retail, most recently as the Chief Customer Officer for Walmart Asda in the U.K., host Andy Murray is sharing his expertise through his new role as the founder and executive chair of the Customer Centric Leadership Initiative at the University of Arkansas Sam M. Walton College of Business. Now more than ever, retailers and brands are accelerating their quest to be more customer centric, but to be truly customer centric, it requires both a shift in mindset and ways of working, not just in marketing but in all parts of the organization. Through his initiative and this podcast series, Andy will be talking with practitioners, thought leaders, and scholars to hear their thoughts on what it takes to be a leader in today’s customer centric world.