Eric Howerton on Optimizing the Digital Shelf

It's a Customer's World podcast host Andy Murray sat down with Eric Howerton, Founder and Chief Growth Officer of Whyte Spyder. Eric is an expert in optimizing a brand’s digital shelf and in this episode he covers his journey into this space and how important an optimized digital shelf is for a brand’s e-commerce growth. Questions and Topics:00:51 Guest Introduction06:27 How to manage conflicting goals to create effective PDPs08:33 How do retailers vary in the e-commerce space?10:25 Do people understand the challenges in this space?11:17 The interconnection of RMNs and e-commerce14:42 The underestimated investment it takes to be effective in an evolving retail space16:11 Who does Whyte Spyder work with?18:30 Is there a difference in marketplace PDPs vs 1st Party PDPs19:28 How to achieve better returns on ad spend by improving PDPs21:45 How to stay on top of such a fast moving space24:00 The profile of a person that would be successful in this space27:07 The importance of problem solving in an ambiguous space29:07 How do you see the industry evolving in the next few years?30:55 The journey of selling a company you started33:30 Advice for prospective entrepreneurs35:00 The future of PodcastVideos.com37:55 Promo code for first recording session

Om Podcasten

Equipped with more than 30 years of experience in retail, most recently as the Chief Customer Officer for Walmart Asda in the U.K., host Andy Murray is sharing his expertise through his new role as the founder and executive chair of the Customer Centric Leadership Initiative at the University of Arkansas Sam M. Walton College of Business. Now more than ever, retailers and brands are accelerating their quest to be more customer centric, but to be truly customer centric, it requires both a shift in mindset and ways of working, not just in marketing but in all parts of the organization. Through his initiative and this podcast series, Andy will be talking with practitioners, thought leaders, and scholars to hear their thoughts on what it takes to be a leader in today’s customer centric world.