Jim Stengel on Purpose Driven Leadership in Client-Focused Business

What kind of marketing leadership competencies will be most useful in the future? What does customer-centricity mean for marketers of the future? What advice to give students and those early in their careers in business today? Renowned marketer, thought leader, and author Jim Stengel, takes on these questions and more in Episode 2 of It’s a Customer’s World podcast. Jim is the president of the Jim Stengel Company, host of “The CMO Podcast,” and bestselling author of “Grow.” He also works as an adjunct professor, a speaker, and an advisor. He and Andy discuss such topics as the role of the CMO, purpose-driven leadership in a challenging season, and what great leadership looks like.

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Equipped with more than 30 years of experience in retail, most recently as the Chief Customer Officer for Walmart Asda in the U.K., host Andy Murray is sharing his expertise through his new role as the founder and executive chair of the Customer Centric Leadership Initiative at the University of Arkansas Sam M. Walton College of Business. Now more than ever, retailers and brands are accelerating their quest to be more customer centric, but to be truly customer centric, it requires both a shift in mindset and ways of working, not just in marketing but in all parts of the organization. Through his initiative and this podcast series, Andy will be talking with practitioners, thought leaders, and scholars to hear their thoughts on what it takes to be a leader in today’s customer centric world.