Rishad Tobaccowala on the Human Behind the Consumer

How can business leaders decipher what people want? What changes are taking place at the CMO level? Rishad Tobaccowala, senior adviser to Publicis Groupe, the world's third largest communication firm, talks with Andy Murray to share his insights and answers to these questions. Tobaccowala was the previous chief growth officer at Publicis Groupe, whose 80,000 employees worldwide are dedicated to delivering marketing and business transformation. He was responsible for supporting the leaders of Publicis Groupe’s largest global clients. For his pioneering innovation, BusinessWeek named Tobaccowala one of the top business leaders, and he also was dubbed one of five marketing innovators by TIME magazine. In this episode, Rishad and Andy discuss the 10 characteristics that connect the customer and consumer as human beings, how the CMO role is changing, and the three most important questions people should ask themselves about data.

Om Podcasten

Equipped with more than 30 years of experience in retail, most recently as the Chief Customer Officer for Walmart Asda in the U.K., host Andy Murray is sharing his expertise through his new role as the founder and executive chair of the Customer Centric Leadership Initiative at the University of Arkansas Sam M. Walton College of Business. Now more than ever, retailers and brands are accelerating their quest to be more customer centric, but to be truly customer centric, it requires both a shift in mindset and ways of working, not just in marketing but in all parts of the organization. Through his initiative and this podcast series, Andy will be talking with practitioners, thought leaders, and scholars to hear their thoughts on what it takes to be a leader in today’s customer centric world.