Sam M. Walton College of Business Students on Taking Business Beyond the Transaction

In this final episode, Andy hosts a special interview with four students from Sam M Walton College of Business at the University of Arkansas to listen to their key takeaways from this season. This episode begins with a brief introduction to the four guests—Jacob Mitchell, Matt Barber, Taryn Lininger, and Shelby Hansen. The students jump in with sharing their ideas and what stood out to them from listening to this series. Hear about how the importance of data analysis, the harmonization of the art and science, looking at data with a lens on the human person, and how much customer-centric organizations have grown in the recent years! While each student highlighted a different emphasis, they shared that they appreciated the challenge to take business one step further than simply being transactional, by considering the people behind everything.

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Equipped with more than 30 years of experience in retail, most recently as the Chief Customer Officer for Walmart Asda in the U.K., host Andy Murray is sharing his expertise through his new role as the founder and executive chair of the Customer Centric Leadership Initiative at the University of Arkansas Sam M. Walton College of Business. Now more than ever, retailers and brands are accelerating their quest to be more customer centric, but to be truly customer centric, it requires both a shift in mindset and ways of working, not just in marketing but in all parts of the organization. Through his initiative and this podcast series, Andy will be talking with practitioners, thought leaders, and scholars to hear their thoughts on what it takes to be a leader in today’s customer centric world.