Sherilyn Shackell on Chief Marketing Officers Embracing their Influence

Why should a CMO embrace their influence, and how can they use it to make an impact? Is the demand for learning accelerating or is it static? In this episode of “It’s a Customer’s World,” host Andy Murray is joined by founder and CEO of The Marketing Academy, Sherilyn Shackell. The Marketing Academy is a non-profit organization supporting those in the field of marketing, media, and advertisement. Its purpose is to develop the talents of the next generation of CMOs and marketing leaders. In this episode, Andy and Sherilyn discuss her journey in founding The Marketing Academy, the importance of collaboration and boardroom language for CMOs, the learning model for The Marketing Academy, and more!

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Equipped with more than 30 years of experience in retail, most recently as the Chief Customer Officer for Walmart Asda in the U.K., host Andy Murray is sharing his expertise through his new role as the founder and executive chair of the Customer Centric Leadership Initiative at the University of Arkansas Sam M. Walton College of Business. Now more than ever, retailers and brands are accelerating their quest to be more customer centric, but to be truly customer centric, it requires both a shift in mindset and ways of working, not just in marketing but in all parts of the organization. Through his initiative and this podcast series, Andy will be talking with practitioners, thought leaders, and scholars to hear their thoughts on what it takes to be a leader in today’s customer centric world.