Wendy Liebmann on Following the Shopper to the Future

How have customer’s browsing behaviors changed? How can you include emotional touchpoints and create an efficient in-store experience? What does the future of sustainability in packaging look like? Wendy Liebmann, founder and CEO of WSL Strategic Retail, sits down with host Andy Murray to discuss her answers and insights to these questions and more in Episode 4 of the “It’s a Customer’s World” podcast. WSL is a global consultancy that helps clients across several industries anticipate and activate change through innovative shopper-led retail strategies. Wendy is known as an innovator of shopper insights, and her goal is to get executives out of their ivory towers to meet shoppers on the shopping floor. She publishes research in the “How America Shops” survey, has extensive global experience in marketing and retail research, and holds a degree in business and psychology from the University of South Wales. She is known for her unique combination of Australian earthiness, global retail vision, provocative viewpoints, and inspirational storytelling.

Om Podcasten

Equipped with more than 30 years of experience in retail, most recently as the Chief Customer Officer for Walmart Asda in the U.K., host Andy Murray is sharing his expertise through his new role as the founder and executive chair of the Customer Centric Leadership Initiative at the University of Arkansas Sam M. Walton College of Business. Now more than ever, retailers and brands are accelerating their quest to be more customer centric, but to be truly customer centric, it requires both a shift in mindset and ways of working, not just in marketing but in all parts of the organization. Through his initiative and this podcast series, Andy will be talking with practitioners, thought leaders, and scholars to hear their thoughts on what it takes to be a leader in today’s customer centric world.