Branded content and the battle for your audience's trust

Melanie Deziel, founder of StoryFuel, talks with producer Michael O'Connell about the challenges facing newsrooms that are creating branded content. The conversation addresses the impact that tech giants like Facebook and Google have on what you read and the importance of accurately measuring how readers engage with your content online.? See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Om Podcasten

It’s All Journalism is a weekly podcast about the changing state of digital media. Each episode you’ll hear working journalists talk about how they do their jobs. They also discuss the latest trends in journalism and how they impact our democratic society.